Namaste! I’m Niraj Raut, an SEO expert in Nepal, and I help businesses get more customers by showing up on Google. SEO (Search Engine Optimization) is a way to make your website appear when people search for things like “best momos in Kathmandu” or “trekking gear in Pokhara.” In Nepal, where more people are using the internet every day, SEO is a powerful tool to grow your business. I also offer an SEO course to teach you these skills step-by-step. Let’s dive into how SEO works in Nepal, the challenges we face, easy tips to start, and how I can help you succeed.
What is SEO and Why It’s Important in Nepal
SEO means making your website better so it ranks higher on search engines like Google. When someone searches for “best hotel in Kathmandu,” good SEO helps your hotel show up on the first page. In Nepal, this is a big deal because:
- More People Are Online: Over 80% of Nepalis use the internet in 2025, mostly on phones.
- Google Rules: Almost everyone uses Google to search for things.
- Local Searches Are Growing: People look for nearby shops, like “Lalitpur ko thakali khana.”
- It’s Affordable: SEO costs less than running ads but brings more customers.
How People Search Online in Nepal
Understanding how Nepalis search online helps us do better SEO. Here’s what’s happening in 2025:
- Mobile Phones Lead: Most people use smartphones to search because data plans are cheap.
- Voice Search is Popular: Many say things like “Near ko momo pasal” (momo shop near me) using Google’s voice feature.
- Nepali Language Matters: People search in both Nepali and English, like “काठमाडौंको राम्रो रेस्टुरेन्ट” (best restaurant in Kathmandu).
- Tourism Searches Are Big: Foreigners search for “Everest trekking” or “Nepali handicrafts,” which is great for local businesses.
Search Engines Used in Nepal
| Search Engine | How Many Use It (2025) | Why It’s Popular |
| Almost Everyone ⭐⭐⭐⭐⭐ | Fast, accurate, easy to use | |
| Bing | Very Few ⭐ | Not well-known in Nepal |
| Yahoo | Very Few ⭐ | Mostly used by older people |
Challenges of SEO in Nepal
SEO can do wonders, but there are some problems in Nepal that make it tricky:
- Websites Don’t Work on Phones: Many Nepali websites are slow or hard to use on mobile phones.
- Not Enough Nepali Tools: Most SEO tools are in English, so it’s hard to optimize for Nepali language searches.
- Lack of Knowledge: Many business owners don’t know what SEO is or how it works.
- Old Methods Still Used: Some people stuff too many keywords (like repeating “best hotel” 20 times), which Google doesn’t like anymore.
- Slow Internet in Villages: In rural areas, slow internet makes it hard for websites to load fast.
- More Competition: As more businesses go online, it’s harder to rank on the first page.
Comprehensive SEO Strategies for Nepal in 2025
Here are the best ways to do SEO in Nepal, explained simply:
- Use Local Keywords:
- Add words that Nepalis search for, like “Pokhara ko hotel” or “Kathmandu ko spa.”
- Use both Nepali and English. Example: “नेपाली हस्तकला” (Nepali handicrafts) for locals, and “Nepali handicrafts online” for foreigners.
- Make Your Website Fast on Phones:
- Most Nepalis use phones, so your site must load quickly and look good on small screens.
- Test your site on a phone to make sure buttons and pictures work well.
- Create Content for Nepali People:
- Write blogs or pages about local topics, like “Top 5 Dashain Shopping Spots in Kathmandu.”
- Add Nepali language content to connect with more people.
- Get Links from Other Nepali Websites:
- Ask local blogs, news sites, or tourism pages to link to your website. Example: A trekking blog linking to your gear shop.
- This makes Google trust your site more.
- Use Google My Business:
- Add your business to Google My Business with your address, phone number, and photos.
- This helps people find you when they search “nearby bakery” or “Pokhara ko gym.”
- Focus on Voice Search:
- Optimize for questions people ask, like “Kathmandu ma kahile Dashain mela huncha?” (When is the Dashain fair in Kathmandu?)
- Use natural language in your content.
- Post Regularly on Social Media:
- Share your website links on Facebook and Instagram, where many Nepalis hang out.
- This brings more visitors to your site, which helps SEO.
- Track Your Results:
- Use free tools like Google Analytics to see how many people visit your site and what they search for.
- This helps you know what’s working and what’s not.
Free SEO Tools for Nepali Businesses
| Tool | What It Does | How It Helps | Cost |
| Google Analytics | Shows who visits your site | See which pages people like | Free |
| Google Keyword Planner | Finds popular search words | Know what Nepalis are searching for | Free |
| Google My Business | Lists your business on Google | Helps locals find your shop | Free |
| Ubersuggest (Free Version) | Gives keyword ideas | Find easy words to rank for | Free |
The Future of SEO in Nepal
SEO in Nepal is growing fast, and it’s only going to get bigger. Here’s what to expect:
- More Internet Users: With projects like Digital Nepal, even more people will be online soon.
- E-commerce Boom: Online shopping is growing, so businesses need SEO to stand out.
- Tourism Opportunities: Foreigners searching for “Nepal travel guide” or “Annapurna trek” are a huge market.
- Voice and AI Trends: More Nepalis will use voice search, and AI tools will help make SEO easier.
How I Can Help You Succeed
I’m Niraj Raut, an SEO analyst based in Nepal, and I’ve helped many businesses grow online. Here’s what I can do for you:
- SEO Services: I’ll improve your website to rank higher on Google, bringing you more customers.
- SEO Course: My course teaches you everything about SEO in a simple way—perfect for business owners, students, or anyone who wants to learn. You’ll learn how to use keywords, make your site faster, and get more visitors.
Start SEO Today with These Easy Steps
Don’t wait! Here are simple things you can do right now:
- Check if your website works well on a phone.
- Add your business to Google My Business—it’s free and easy.
- Write a blog post about something local, like “Best Places to Celebrate Tihar in Kathmandu.”
- Use Google Keyword Planner to find what people are searching for in your area.
- Contact me to learn more or join my SEO course!
Is SEO Worth It in Nepal?
Yes. If you want more people to visit your site, call your number, or buy your product—SEO is a must.
But remember:
- Learn it step-by-step.
- Focus on helpful content.
- Use simple, clear language.
- Think about your customer’s needs.