SEO Consultant · Nepal

I'm Niraj Raut —
Nepal's SEO
Consultant

I help businesses rank, attract the right traffic, and convert visitors into revenue — through SEO strategies built on real data, not guesswork. 8+ years. 50+ projects. Zero shortcuts.

WordCamp Kathmandu 2023 Speaker 21,000+ YouTube Subscribers Senior SEO Specialist · Australia

8+Years SEO

50+Projects

21K+YouTube Subs

5.0★Course Rating

WordCamp Speaker

Kathmandu 2023

My Story

From Curious Learner
to International Expert

I didn't stumble into SEO. I chose it deliberately, fascinated by the idea that you could understand how the most complex algorithm in the world worked — and then reliably beat it with skill, data, and persistence.

"My mission is simple: give every Nepali business and professional access to the same SEO expertise that global brands pay international agencies millions for."

Over 8+ years, I've worked as a Senior SEO Specialist for a leading Australian digital agency, managing complex campaigns for international clients in competitive verticals — healthcare, e-commerce, professional services, and education. While doing that, I've also been building the next generation of Nepali SEO professionals through my YouTube channel (Ignited Nepal) and structured training courses.

In 2023, I was invited to speak at WordCamp Kathmandu — Nepal's most prestigious WordPress event — where I presented to an audience of developers, marketers, and business owners on advanced SEO content strategies. That moment crystallised everything: share what you know, freely and generously.

What I Do Every Day

I manage live SEO campaigns for international clients — auditing, strategising, executing, and reporting. Every technique I teach comes directly from what's working right now in the real world.

Why I Teach

Nepal has extraordinary talent. What's missing is access to international-standard, practical SEO education. I built Ignited Nepal and my training courses to close that gap — permanently.

Who I Work With

Healthcare clinics, education platforms, e-commerce stores, professional services firms, and local businesses across Nepal and Australia — who want sustainable organic growth, not quick fixes.

Career Journey

8 Years of Building Real
SEO Expertise

2016 — The Beginning

First Steps into SEO

Started learning SEO from first principles — studying how search engines work, crawling behaviour, and the fundamentals of organic ranking. Built and ranked several personal projects to validate every theory.

2018 — International Work

First International Clients

Began working with international clients — managing SEO campaigns for businesses in Australia and beyond. This exposure to competitive, high-budget campaigns transformed my understanding of advanced SEO at scale.

2020 — Agency Specialist

Senior SEO Specialist · Australian Agency

Joined a leading Australian digital agency as a Senior SEO Specialist — managing complex, multi-site campaigns across healthcare, e-commerce, and professional services verticals for high-value clients.

2021 — Ignited Nepal

Founded Ignited Nepal YouTube Channel

Launched "Ignited Nepal" to bring free, high-quality SEO and digital marketing education to Nepali audiences. The channel grew to 21,000+ subscribers — becoming one of Nepal's leading digital skills resources.

2023 — WordCamp Speaker

Speaker · WordCamp Kathmandu 2023

Selected to speak at WordCamp Kathmandu 2023 — Nepal's most prestigious WordPress event. Presented "Decoding Content Ideation for SEO Success" to developers, marketers, and business owners.

2024 → Present

Top-Rated Instructor · MeroCourse.com

Launched the "SEO Basic to Advance" course on MeroCourse — rated 5★ by hundreds of enrolled students, making it one of the platform's highest-rated digital marketing courses. Continuing international agency work alongside teaching.

My Approach

How I Think About SEO

Four principles that guide every campaign, every recommendation, and every strategy I build — for clients and students alike.

Data-Driven Decisions

Every recommendation I make is grounded in evidence — search data, crawl logs, user behaviour analytics, competitor benchmarks. Gut feelings are tested against reality before they become strategy. The data always has the final word.

People Before Algorithms

I optimise for humans first, search engines second. When a page genuinely helps someone solve a problem — faster, more clearly, more completely than any competitor — search engines reward it. That's not a trick; it's how the system is designed to work.

Technical Rigour

Great content on a broken technical foundation will not rank. I go deep — crawl budget, Core Web Vitals, schema markup, canonicalisation, log file analysis. The technical health of a site is the foundation everything else is built on.

Long-Term Compounding Growth

The best SEO is an asset, not a cost. I build strategies designed to compound — where every piece of content, every link, every technical improvement makes the next one more powerful. Sustainable results, not short-term spikes.

Areas of Expertise

What I'm Exceptionally Good At

8+ years of doing this professionally means deep expertise across every pillar of modern SEO — not surface-level knowledge of everything.

Technical SEO

Crawl audits, Core Web Vitals, schema, XML sitemaps, log file analysis.

Keyword Research

Search intent mapping, competitor gap analysis, funnel-aligned keyword strategy.

On-Page Optimisation

Title tags, content architecture, internal linking, semantic SEO, E-E-A-T.

Content Strategy

Topic clusters, pillar pages, content briefs, editorial calendars.

Link Building

White-hat outreach, guest posting, digital PR, broken link building.

Local SEO

Local citations, map pack ranking, local landing pages, review strategy.

Healthcare SEO

YMYL compliance, E-E-A-T for medical content, patient journey mapping.

Education SEO

Course page optimisation, prospectus content, programme discovery SEO.

E-commerce SEO

Category optimisation, faceted navigation, product schema, crawl efficiency.

SEO Analytics & Reporting

GA4, Search Console, Looker Studio dashboards, ROI attribution.

WordPress SEO

Plugin configuration, permalink structure, theme optimisation, speed.

International SEO

Hreflang, geo-targeting, multi-regional content strategy.

Public Credibility

Recognition & Community
Contributions

WordCamp Kathmandu 2023

Selected as a speaker at Nepal's most prestigious WordPress event — presented to developers, marketers, and business owners on advanced SEO content strategy.

View speaker profile

Ignited Nepal — 21K+ Subscribers

Founded and grew a YouTube community of 21,000+ subscribers. Free SEO tutorials, digital marketing walkthroughs, and industry insights — all in Nepali and English.

Visit the channel

Top-Rated MeroCourse Instructor

Lead instructor for "SEO Basic to Advance" on MeroCourse.com — consistently rated 5★ by hundreds of students, making it one of the platform's most trusted courses.

View course

Client Work