Stop Losing Bookings To OTAs That Charge 25% Per Night
Every booking through Booking.com or Expedia costs you 15–25% in commission. I build direct booking engines for hotels and resorts through SEO that attracts guests before they ever reach a third-party platform.
Why Most Hotels Are Trapped
in the OTA Cycle
A great property is not enough. Every night you rely on Booking.com or Expedia, you are paying for visibility you could own permanently.
Commission Bleeding Your Margins
Booking.com takes 15–25% on every reservation. Expedia takes up to 30%. These are not distribution partners — they are tax collectors. And every OTA booking trains travelers to book through OTAs next time, deepening the dependency cycle.
Invisible in Local Search
When travelers search "hotels in [your city]" on Google, they see OTA listings — not your website. Even guests who specifically want an independent property end up booking through a platform. Without local SEO, you are invisible at the exact moment someone is ready to book.
Missing International Guests
Your most valuable guests — travelers from the UK, USA, Australia, and Europe — research and book months in advance. They search in their own language patterns and use terms your current website does not rank for. You are invisible to your highest-value market segment.
The solution is not to abandon OTAs overnight — it is to build a direct booking channel that gradually makes you less dependent on them. That is what hotel SEO does.
Hotel SEO Built Around
Direct Bookings
Every service I deliver is tied to a commercial outcome — more direct bookings, lower OTA dependency, and higher revenue per available room.
Local SEO & Google Business Profile
I optimise your Google Business Profile, local citations, and location pages so your hotel appears prominently in Maps and local results when travelers are actively searching for accommodation in your area.
Direct Booking Engine Optimisation
Technical SEO for your booking system — Core Web Vitals, structured data for hotel rates and availability, checkout funnel optimisation, and speed improvements so every visitor has the best chance of completing a direct booking.
Destination Content Strategy
Travelers plan trips, not just accommodation. I build destination guides, activity pages, and local area content that attracts early-stage researchers and keeps your hotel top-of-mind throughout the planning journey.
Hotel Keyword Strategy
Booking-intent keyword research mapped to your room types, amenities, and target guest segments. I identify the specific queries that signal a traveler is choosing accommodation — not just browsing — and build your rankings around those terms.
International & Multilingual SEO
I identify how travelers in the USA, UK, Australia, and key European markets search for accommodation in your destination and implement hreflang and geo-targeting signals so the right page reaches the right audience in each market.
Hotel PR & Link Building
I secure editorial backlinks from respected travel publications, luxury lifestyle outlets, and destination guides — building domain authority that protects your rankings and drives qualified referral traffic from audiences actively planning travel.
Hotel SEO Tailored to
Every Property Type
A boutique guesthouse and a luxury resort require fundamentally different SEO strategies. The guest journey, competitive landscape, and commercial priorities are distinct for every property type.
Boutique & Independent Hotels
Independent properties have unique stories OTAs cannot tell. The SEO strategy centres on authenticity, local expertise, and the specific guest experience — content that builds the direct relationship OTAs can never replicate.
Luxury Resorts & Premium Properties
High-value guests research extensively before booking. Luxury hotel SEO focuses on premium destination queries, digital PR in lifestyle publications, and content that justifies premium rates — attracting guests who book directly and spend more per stay.
Heritage & Cultural Properties
Heritage hotels attract a specific traveler who values authenticity and history. The SEO strategy builds topical authority around the property's unique story, cultural significance, and location — commanding premium positioning for terms that attract the right guests.
Eco Lodges & Nature Retreats
Eco-conscious travelers actively seek properties with environmental credentials. The content strategy targets sustainability-focused queries and the specific outdoor experiences your lodge offers — capturing a growing segment of high-intent, high-value guests.
City Hotels & Business Properties
Business traveler SEO requires a different approach: corporate rate pages, meeting facility content, proximity to key business districts, and local SEO calibrated to conference and event search patterns. I build visibility for the queries corporate travelers and event planners actually use.
Hostels & Budget Guesthouses
Budget accommodation guests are highly search-active and compare extensively before booking. Ranking for price-sensitive, location-specific queries — and optimising for the guest review content that builds trust — drives bookings directly to your website rather than to aggregator platforms.
A 4-Step Hotel SEO Process
Built Around Revenue
Every engagement is structured around your commercial priorities — not generic SEO deliverables. The goal is always more direct bookings at lower cost per acquisition.
Hotel Audit & Competitive Analysis
A comprehensive review of your current technical SEO baseline, local search presence, keyword positioning, and booking funnel performance. I map your competitive landscape — which OTAs and direct competitors rank for your target terms, where your site has untapped potential, and what technical issues are currently suppressing your rankings.
Keyword Mapping & Content Architecture
Research across local, destination, amenity, and booking-intent queries — mapped to your specific room types, guest segments, and target source markets. A full content architecture that assigns clear purpose to every page, eliminates cannibalisation between similar accommodation pages, and builds a logical hierarchy that both search engines and guests can navigate intuitively toward a booking.
Technical & On-Page Execution
Technical remediation of crawlability, indexing, and Core Web Vitals issues. Schema markup for hotel amenities, rates, and reviews. On-page optimisation of your highest-value room and destination pages — content written to satisfy both search intent and a guest's decision-making process. Google Business Profile optimisation for local and Maps visibility.
Authority Building & Reporting
Targeted link building and digital PR outreach to respected travel publications, destination guides, and lifestyle outlets — building domain authority that protects your rankings and generates referral traffic. Monthly reports focused on what moves your business: organic sessions, direct bookings, keyword positions for commercial target terms, and revenue attribution.
A Hotel SEO Specialist,
Not a Generalist Agency
Most SEO agencies treat hotels like any other local business. Hospitality SEO requires a specific understanding of the booking journey, OTA dynamics, and guest psychology.
Direct Booking Focus
Every strategy decision is evaluated against one question: does this drive more direct bookings? Not just traffic, not just rankings — bookings that keep 100% of the revenue.
OTA Independence Strategy
I understand how OTA algorithms work and how to build a complementary direct booking channel that reduces dependency without disrupting existing revenue streams during the transition.
Hospitality Content Expertise
Hotel content requires a specific voice — aspirational, informative, and commercially focused. I write content that serves both the search engine's intent signals and the traveler's emotional decision-making process.
Technical SEO for Booking Engines
Booking engines, rate calendars, and reservation systems create unique technical SEO challenges. I have the specific expertise to ensure your booking infrastructure supports rather than hinders your organic rankings.
Seasonal Strategy & Forecasting
Hotel demand is seasonal. Your SEO strategy needs to anticipate peak seasons, build content months in advance, and ensure your rankings peak exactly when your target guests are searching most actively.
Revenue-Focused Reporting
I report on metrics that matter to a hotel owner: direct booking revenue, cost per acquisition versus OTA commission, and organic share of total bookings — not just traffic numbers and keyword positions.
What to Know Before
We Work Together
Ready to reduce OTA dependency?
If your hotel is losing 15–25% of every booking to Booking.com or Expedia, a free audit will show you exactly where your direct booking opportunity is and how to capture it.
Get Free Hotel SEO Audit Talk To MeTurn Your Website Into
Your #1 Booking Channel
Stop paying OTAs 15–25% commission on every booking. Build a direct booking channel that attracts the right guests, keeps every pound and dollar of revenue, and compounds in value every month — without a single commission payment.