Turn Organic Search Into Ecommerce Revenue That Doesn't Stop
Paid ads stop the moment you pause spend. Organic search compounds. I build the SEO foundation that turns your product and category pages into your highest-performing, lowest-cost acquisition channel.
Why Most Online Stores
Struggle to Rank
Most ecommerce stores are technically broken from an SEO standpoint before a single product description is even written. Here is what holds stores back.
Thin Product Descriptions
Manufacturer copy used on thousands of sites creates duplicate content issues. Google doesn't know whose version to rank — and usually ranks no one.
Category Pages Ignored
Most stores optimise product pages but neglect categories — where the highest purchase-intent traffic actually lands. Category pages are your biggest organic opportunity.
Technical Crawl Issues
Faceted navigation, pagination, and parameterised URLs create crawl budget waste and duplicate content at scale. Google bots waste crawl budget on low-value pages.
Poor Internal Linking
Products are buried 4+ clicks from the homepage. PageRank never reaches them. The products you most want to rank are the ones Google can barely even find.
Full-Stack Ecommerce SEO
Every service is built to drive measurable revenue from organic search — not just rankings. Product pages, category pages, technical foundations, and the content that lifts the whole store.
Product Page Optimisation
Unique, SEO-rich product descriptions. Keyword-mapped title tags and meta. Product schema markup for price, availability, and reviews that win rich snippets in search results.
Category Page SEO
Optimised category names, H1s, introductory copy, filtering, and internal links that funnel authority through the store. Categories are where purchase-intent traffic lands.
Technical Ecommerce SEO
Canonical tags, pagination handling, faceted nav controls, XML sitemaps, robots.txt, and crawl budget management that keeps Google focused on your most valuable pages.
Core Web Vitals
Speed optimisation for product images, LCP fixes, and CLS reduction. Slow stores lose both rankings and customers — especially on mobile where ecommerce traffic is majority.
Structured Data (Schema)
Product, Review, BreadcrumbList, and Offer schema to capture rich snippets — star ratings, prices, availability — that lift click-through rates from search results.
Ecommerce Keyword Research
Map high-intent commercial keywords to products and categories. Find long-tail opportunities your competitors miss — the queries where buyers are ready to purchase.
Content Marketing
Buying guides, comparison content, and informational articles that capture top-of-funnel traffic and build topical authority that lifts your entire store in search rankings.
Link Building
Earn links to category and product pages from industry publications, bloggers, and review sites. The kind of links that move rankings for your highest-value product categories.
Platforms I Work With
Every ecommerce platform has its own SEO quirks. I bring platform-specific knowledge so nothing important slips through the cracks.
WooCommerce
Built on WordPress — I have deep expertise in WooCommerce SEO including Yoast/RankMath integration, permalink structures, and plugin performance optimisation that keeps your store fast and crawlable.
Shopify
Handles some basics automatically but has unique challenges — duplicate content, limited URL structure, and canonical issues — that need expert intervention to avoid ranking penalties.
Custom / Bespoke
Built a custom platform? I've worked with bespoke ecommerce systems and can advise on SEO-friendly architecture, URL structure, and crawlability for any tech stack.
How I Approach
Ecommerce SEO
A structured, five-phase process that takes your store from its current state to a compounding organic revenue channel. No generic playbooks — every step is tailored to your catalogue.
Store Audit
Full technical and on-page audit of your store. Identify crawl issues, duplicate content, thin pages, slow speeds, and quick wins that can deliver results within weeks.
Keyword Architecture
Map every product and category to the right commercial keywords. Build a master keyword architecture document that eliminates cannibalisation and maximises topical coverage.
Technical Fixes
Implement canonical tags, fix crawl issues, set up structured data, improve Core Web Vitals. Build the solid technical foundation every successful ecommerce SEO campaign requires.
On-Page Optimisation
Rewrite title tags, meta descriptions, H1s, and key product and category copy. Eliminate duplicate content and give every priority page a unique, search-intent-matched identity.
Content & Authority
Build informational content and earn links that lift domain authority and feed PageRank to product pages. Create the topical depth that makes your store the authority in your niche.
What Results Look Like
These are the outcomes I aim for on every ecommerce SEO engagement — backed by what well-executed ecommerce SEO reliably delivers.
Questions About
Ecommerce SEO
Ready to Make Organic
Your #1 Revenue Channel?
Book a free ecommerce SEO audit. I'll show you exactly what's costing you sales — and the clearest path to fixing it.