Proven SEO Expert in Nepal
8 years of hands-on SEO across Nepal, Australia, and global markets. Every strategy starts with your commercial goals — not vanity rankings that don't pay the bills.
SEO Experience
SEO That Thinks Like
a Business Owner
Most SEO work looks busy but produces little commercial impact. Rankings climb. Traffic numbers rise. Revenue stays flat. The cause is almost always the same: the strategy was built around search metrics rather than business outcomes.
I have spent over 8 years working with businesses across Nepal, Australia, and global markets. The consistent lesson: the quality of an SEO strategy is measured by what it does for the business, not what it does for a ranking dashboard.
My approach starts with your commercial goals. What you sell. Who you sell to. Where organic search can play a genuine role in your growth. The strategy is built from those answers, backed by data, and reported in language that makes sense to a business owner.
Real Businesses.
Real Results.
Not estimates. Not projections. Outcomes from actual campaigns with real numbers attached to real timelines.
eCommerce · Australia
EzyDog — $18k to $24k AUD in 30 Days
Critical technical SEO errors suppressed organic performance across a well-established product range. Revenue plateaued despite strong brand recognition and a loyal customer base. The site was leaving significant commercial opportunity on the table.
A structured technical audit identified the specific errors holding the site back. Fixes were prioritised by commercial impact rather than technical severity, ensuring the highest-revenue pages were resolved first. Organic revenue moved from $18k to $24k AUD within the first 30 days of implementation — with compound growth continuing beyond that.
eCommerce · Australia
The Turf Man — $2k to $8k Monthly Organic Revenue
Poor UI/UX, content quality issues, and no meaningful rankings for any commercial keyword. Monthly organic revenue sat at $2,000 with no path to growth.
Full page-by-page wireframe and UX restructure, comprehensive keyword research mapped to commercial intent, and content rewritten with on-page SEO built in. Local SEO strategy layered on top targeting high-intent searches within delivery range.
SaaS · Nepal
ThemeGrill — 120% Traffic Growth, 1,000+ New Users
A competitive SaaS keyword with strong commercial intent needed to be owned. The product existed. The organic visibility to support user acquisition did not.
Topical authority was built around the primary product keyword "User Registration Plugin" through a structured content and on-page optimisation campaign.
eCommerce · UK
Town & Country Covers — £8k to £24k Monthly Revenue
Extreme keyword cannibalisation across the site meant no single page held stable rankings. Revenue was £8k per month with severe volatility — no consistency, no commercial foundation.
A strategic SEO audit mapped every page against its target keyword. Cannibalisation was eliminated through content consolidation and architecture restructure. Each page was rebuilt to rank for exactly one commercial intent. Stable, compound ranking growth followed within six months.
Strategy First.
Always.
Every engagement follows the same commercial-first process. No templates. No activity for activity's sake.
Commercial Discovery
Before any keyword research or audit work begins, I understand the business: what it sells, who it sells to, what growth looks like commercially, and where organic search can play a genuine role in that growth.
Analytical Audit
A comprehensive technical and strategic audit surfaces what is holding the site back. Every finding is evaluated by its commercial impact, not just its technical severity. Priorities are set accordingly.
Strategy Build
A bespoke strategy built around the audit findings and commercial goals. This covers keyword and intent mapping, content architecture, technical roadmap, and link acquisition priorities — all tied to measurable targets.
Precise Execution
Strategy without execution is just a document. Every recommendation is implemented with the same analytical rigour applied to the audit. Nothing is assumed. Everything is measured from implementation.
Reporting That Makes Sense
Reports connect search performance to business outcomes — a coherent narrative that explains what changed, why it changed, and what happens next. Not a dashboard of disconnected numbers.
Iteration and Growth
Search evolves. Algorithms update. Each reporting cycle feeds into strategy refinement, ensuring the approach remains current, competitive, and commercially grounded.
What I Do and
Why It Matters
Each service is framed around the business outcome it delivers, not the activity it involves.
SEO Strategy & Consulting
Bespoke search strategies built from commercial goals. Keyword research, competitive analysis, content architecture, topical authority, and link acquisition planning.
eCommerce SEO
Shopify and WooCommerce specialisation. Product page optimisation, collection architecture, faceted navigation, eCommerce schema, and organic revenue attribution.
SaaS SEO
Topical authority and keyword strategy built around product intent. Ranking for the searches that convert visitors directly into users and trials at zero marginal cost.
Local SEO
Targeted local search visibility for businesses serving a geographic area. Google Business Profile optimisation, local citation building, and proximity-based content strategy.
Technical SEO
Audit and resolution of technical issues preventing proper crawling, indexing, and ranking. Core Web Vitals, schema markup, crawl budget, hreflang, and redirect management.
Content & On-Page SEO
Search intent mapping, content architecture, and on-page optimisation that turns each page into a ranked, converting asset rather than just a word count exercise.
AEO & GEO
Answer Engine Optimisation and Generative Engine Optimisation for AI-driven search. Entity SEO and topical authority building for visibility across traditional and AI-generated results.
Backlinks & Authority Building
Strategic link acquisition through outreach, digital PR, and content campaigns. Every link earned is evaluated for relevance and commercial authority, not just domain rating.
SEO Reporting
Custom reporting frameworks that translate search data into clear business insight. GA4, Search Console, rank tracking, and dashboards that connect SEO performance directly to revenue and commercial outcomes.
WordPress
Deep technical and content SEO for WordPress sites. Theme optimisation, plugin configuration, schema markup, and performance tuning for maximum search visibility.
Shopify
eCommerce SEO built for Shopify. Product pages, collection architecture, structured data, and organic revenue attribution that ties rankings directly to store revenue.
React & Next.js
Technical SEO for JavaScript-heavy frameworks. Server-side rendering, dynamic rendering, crawlability, Core Web Vitals, and structured data for React and Next.js builds.
PHP & Custom Builds
SEO for bespoke PHP applications and custom-built websites. Technical auditing, structured data implementation, and performance optimisation regardless of the underlying stack.
Magento & BigCommerce
Enterprise eCommerce SEO. Taming complex catalogue structures, faceted navigation, international hreflang, and crawl budget optimisation at scale.
Squarespace
Maximising SEO performance within Squarespace's constraints. Content strategy, metadata optimisation, structured data, and performance improvements for design-led sites.
Wix
Structured SEO strategy for Wix websites. Metadata optimisation, content strategy, structured data setup, and technical corrections within Wix's platform capabilities.
Webflow
Technical and content SEO for Webflow sites. Clean code architecture, schema markup, CMS-driven content strategy, and performance tuning for strong organic visibility.
Framer
SEO for Framer-built websites. Metadata configuration, performance optimisation, structured data integration, and content strategy for modern interactive builds.
Online Stores
Product discovery SEO that drives buyers, not browsers. From small Shopify stores to large catalogue eCommerce, organic revenue is built through intent-matched search visibility.
Real Estate
Location-specific SEO for property buyers and renters actively searching. Area pages, listing visibility, and Google Business optimisation that generates qualified leads at scale.
Healthcare & Medical
YMYL-compliant SEO for clinics, practitioners, and health services. E-E-A-T focused content strategy, local visibility, and patient acquisition through Google search.
Professional Services
Authority-led SEO for consultants, agencies, and firms. Topical authority building, case study optimisation, and search visibility that converts searchers into clients.
Finance & Insurance
Compliant, E-E-A-T driven SEO for financial services. Trust-building content strategies that rank in a competitive, heavily regulated search environment.
Home Services & Trades
Local SEO for plumbers, electricians, HVAC, and skilled tradespeople. Google Business, local pack rankings, and service area pages that generate inbound calls and quotes.
Travel & Tourism
Destination and booking SEO for tour operators, hotels, and travel agencies. Informational and transactional keyword strategy that drives qualified booking enquiries.
Retail
In-store and online retail SEO. Brand search, product visibility, and local foot traffic from search. Retail SEO built around how buyers actually search before they buy.
Hospitality & Restaurants
Local and discovery SEO for hotels, restaurants, and hospitality businesses. Google Business optimisation, review strategy, and search visibility that drives direct reservations and bookings.
What Clients
and Peers Say
Unedited feedback from business owners, marketing professionals, and industry peers.
"Niraj is one of the rarest SEOs in Nepal who has genuinely impressed me. His strengths are clear: a solid understanding of SEO, delivering exceptional audits, knowing what works best for the business, and executing the strategies needed with precision. He is someone I can genuinely vouch for."
"Niraj is such an asset for my business. Since working with him, we went from barely visible online to ranking at the top for our main keywords. The orders started coming in consistently. He delivered exactly what he promised."
"Niraj is such a skilful specialist. He knows how to show the exact page when people search for it. We loved his work and the results he delivered. It was great to have him on our EzyDog projects."
"I do not know anything about SEO. I know business. And this person delivers what he promises. I need leads and he delivers that. Simple as that."
"He really delivers great results. For a villa renovation client in Dubai, I got quality leads and 4 of them converted in the 1st month of doing SEO. He is such a knowledgeable guy."
Verified Expertise,
Not Just Claims
The difference between an SEO practitioner and a trusted authority is a verifiable public record.
Six Things That
Make the Difference
Not a list of services. A list of the specific things clients consistently say changed how they experienced SEO.
Business First, Not SEO First
Every recommendation is evaluated through a commercial lens before a technical one. The question is whether it will grow the business — not just improve a ranking.
Analytical Depth Beyond Surface Reporting
Reports tell a coherent story connecting search performance to business results, surfacing strategic opportunities hidden inside the data.
Eight Years of Practical Experience
Real campaigns across real industries and real markets. That pattern recognition produces better judgment and faster problem solving than theory alone.
Modern Search Knowledge
AEO, GEO, entity SEO, and topical authority are active frameworks applied in current campaigns to position clients for where search is heading.
Stakeholder-Ready Communication
Complex SEO findings are translated into language business owners and executives can follow and act on. Clarity in communication is as important as accuracy in analysis.
Honest and Transparent
If expectations are unrealistic, you will know early. If something is not working, the report will say so clearly. Trust is built through honesty, not reassuring dashboards.
What to Know Before
We Work Together
Ready to discuss your SEO strategy?
If you are ready to talk about what organic growth looks like for your business, get in touch directly. The first conversation is always about understanding your goals, not selling a package.
Message on WhatsAppYour Search Strategy
Starts Here
Whether you are a business in Nepal building organic presence from zero, an Australian eCommerce brand reducing paid ad dependency, or a global company looking for a specialist with a proven track record — the conversation starts the same way.