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Social Media Marketing Specialist

Build Your Brand & Drive Sales With Social Media Marketing in Nepal

4.9 billion people use social media. But posting randomly without strategy is a waste of time. I build social media systems that grow your audience, build genuine brand authority, and convert followers into customers.

4.9B Social Media Users Globally
80% Consumers Discover Brands on Social
Nepal Market + Global Reach

Every Platform, Expertly Managed

From Facebook to TikTok, each platform has its own audience, algorithm, and content format. I know the difference — and I use it to your advantage.

Facebook

Best for: local business awareness, retargeting, community building, and Facebook Ads.

2.9 billion monthly users. Strongest platform for 35+ demographics in Nepal. The most robust advertising ecosystem of any social network — ideal for lead generation and brand awareness campaigns.

Instagram

Best for: visual brands, lifestyle, food, travel, fashion, and hospitality.

2 billion users. Reels are the highest-reach content format right now — consistently outperforming static posts by 3–5×. Essential for any brand with a strong visual identity.

LinkedIn

Best for: B2B companies, consultants, SaaS, and professional services.

950 million users. Highest average income of any social platform. If you're selling to businesses or professionals, LinkedIn organic content and sponsored posts deliver unmatched targeting precision.

TikTok Hottest Growth

Best for: brand awareness, product discovery, and reaching under-35 audiences.

1 billion users. Organic reach still far outperforms other platforms — a well-crafted TikTok video can reach 100,000+ people with zero ad spend. The fastest-growing platform in Nepal's youth market.

YouTube

Best for: SEO-driven video content, tutorials, and long-form brand storytelling.

2.5 billion users. Videos rank in both YouTube and Google search — making it the only social platform that doubles as an SEO asset. Ideal for brands wanting lasting, compounding content visibility.

Social Media Marketing Services

A complete done-for-you social media solution — from strategy to content to paid ads and monthly reporting.

Social Media Strategy

Platform selection, content pillars, posting cadence, tone of voice, and competitor analysis. A documented strategy before a single post goes live.

Content Creation & Management

Monthly content calendar, post copy, graphic design briefs, scheduling, and publishing. Done-for-you social media management from start to finish.

Community Management

Respond to comments, DMs, and reviews. Build a genuine community around your brand. Never miss a customer conversation or an opportunity to turn a follower into a buyer.

Social Media Advertising (Paid)

Facebook Ads, Instagram Ads, and LinkedIn Ads. Campaign setup, audience targeting, creative, A/B testing, and budget optimisation for maximum return.

Influencer Marketing

Identify and manage Nepal-based micro-influencers (5K–100K followers) relevant to your brand. Campaign management and performance tracking included.

Analytics & Reporting

Monthly social media report covering reach, engagement, follower growth, clicks, and conversions from social. Plain-English insights — no data dumps.

Benchmarks I Aim For

These aren't vanity metrics — they're the numbers that signal your social media is actually working for your business.

5–8%
Average Engagement Rate
Industry average: 1–3%
20–40%
Monthly Follower Growth Rate
In the first 90 days
2–4%
Click-Through Rate on Social Ads
Industry average: 0.9%
3:1
Content Mix Ratio
Educational/entertaining vs promotional

My Social Media Process

A repeatable system that turns chaotic posting into a strategic, compounding content engine for your brand.

Audit & Research

Review your existing profiles, competitor benchmarking, audience research, and platform selection based on where your customers actually are — not where everyone assumes they are.

Strategy Document

Content pillars, tone of voice, posting frequency, platform-specific tactics, hashtag strategy, and a documented 90-day content plan — before a single post goes live.

Content System Setup

Content calendar tool, brand templates (Canva/Figma), approval workflow, and scheduling tool configuration. A system designed for consistency without constant effort on your end.

Execution

Content creation, scheduling, publishing, community management, and monthly paid campaign management. I handle the day-to-day so you can focus on running your business.

Report & Optimise

Monthly analytics report. Identify best-performing content types, optimal posting times, and double down on what the algorithm rewards. Every month gets better than the last.

Who Benefits Most From Social Media Marketing

E-commerce Brands

Drive product discovery, retargeting, and repeat purchases through strategic social content and paid ads.

Restaurants & Cafés

Showcase your food, daily specials, and ambience. Turn Instagram and Facebook followers into regular diners.

Hotels & Hospitality

Build aspiration and trust. Drive direct bookings through visually compelling content and targeted social ads.

Professional Services

Establish expertise and generate quality leads through thought leadership content on LinkedIn and Facebook.

Real Estate

Showcase properties, generate buyer and seller leads, and build a trusted local brand on social media.

Healthcare & Wellness

Build patient trust, share health education content, and grow your practice through community-focused social media.

If your customers are on their phones — and they are — social media is your most direct line to them.

Social Media Questions, Answered Honestly

Everything you should ask before hiring a social media manager — plus my straight answers.

Stop Posting Randomly. Start Growing Strategically.

Book a free social media audit. I'll show you what's working, what's not, and what your competitors are doing that you're not.

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