Words That Rank, Convert & Copywriting That Makes People Act
Most copy is written to sound good. Mine is written to do a job — rank in search, persuade prospects, and move readers from awareness to action. I write with SEO baked in, psychology applied, and business outcomes as the only measure of success.
Why It Matters
Copy Is the Last Unfair Advantage
Your competitors have access to the same ad platforms, the same SEO tools, and the same keywords. The one thing they can't copy is your voice, your story, and the psychological precision of your words.
You can have the best product in Nepal and watch it lose to a worse product with better copy. Words close the gap — or open it.
Every page on your site is a sales conversation. The question is whether yours is doing the job or boring people into leaving.
SEO gets you found. Copy gets you chosen. The two together are the most powerful combination in digital marketing.
Copywriting Services
Copywriting Services I Offer
Every type of copy, written for one purpose: to make your reader take the next step.
Website Copywriting
Home, about, services, and landing pages. Structured around your customer's buying journey — with SEO built into every word. No corporate fluff.
SEO Blog Writing
Long-form, keyword-researched articles that rank in Google AND keep readers reading. Written to the search intent, not just the keyword.
Landing Page Copy
Conversion-focused single-page copy for ads, product launches, and lead generation. AIDA structure, proof elements, and a clear CTA.
Email Copywriting
Subject lines that get opened, email sequences that build trust, and promotional emails that drive revenue without feeling pushy.
Google Ads Copy
Tight, high-impact ad copy that fits Google's character limits, uses the right keywords, and drives clicks from the right people.
Product Descriptions
SEO-rich product copy that ranks for specific queries AND convinces the browser to buy. No manufacturer-copy plagiarism.
About Page Copy
Your most underused conversion tool. I write about pages that build trust, establish authority, and move readers toward the next step.
Case Study Writing
Compelling before-and-after client stories structured to overcome objections and prove results to prospective buyers.
My Process
How I Write Copy That Works
Every piece of copy follows the same rigorous process — because great writing is mostly great thinking.
Research (50% of the work)
I research your customer deeply — their language, fears, desires, and objections. I review competitors, testimonials, and your best-performing existing content. Copy can't persuade who it doesn't understand.
Strategy
Define the job each piece of copy must do. Map the funnel stage, the reader's awareness level, and the desired action.
First Draft
I write fast and dirty. Get everything out. Quantity before quality. No self-editing during drafting.
Editing (The Real Work)
Kill weak words. Lead with the benefit. Remove everything a reader could skip. Every sentence must earn its place.
SEO Layer
Keyword placement, meta title, meta description, heading structure, internal link anchors. SEO copy that reads like a human wrote it.
Frameworks
The Copy Frameworks Behind Every Word
Four principles that separate forgettable copy from copy that converts.
Benefit Before Feature
"Fast loading" is a feature. "Your page loads before a customer gets bored and bounces" is a benefit. I write what the reader gains, not what you built.
Social Proof Integration
Claims without evidence are ignored. I weave in testimonials, stats, case studies, and authority signals naturally into copy.
One Audience, One Outcome
Unfocused copy tries to speak to everyone. My copy is written for one specific reader, with one desired action — and nothing else.
Specificity Sells
"Increased traffic" is forgettable. "Increased organic traffic by 187% in 9 months for a Kathmandu-based travel agency" is believable. Specifics build trust.
Copy Results
What My Copy Has Done
Real results from real projects — anonymised where requested.
Rewrote homepage copy for a Kathmandu consultancy. Bounce rate dropped from 74% to 38%. Lead form submissions increased 3x in 60 days.
Wrote a 3,000-word SEO article targeting 'SEO services Nepal'. Ranked page 1 within 4 months. Now drives 800+ organic visits/month.
Rewrote Google Ads copy for a dental clinic. CTR improved from 2.1% to 5.8%. Cost per lead reduced by 44%.
FAQ
Copywriting Questions, Answered Honestly
Everything you should ask before hiring a copywriter — plus my straight answers.
Let's Make Your Copy Work as Hard as You Do
Send me your current copy and I'll give you a free, honest assessment of what's holding it back.