Niraj Raut

Niraj Raut - Professional Header
SEO Expert in Nepal | Niraj Raut - Proven Results & Growth

SEO Expert in Nepal – 7+ Years of Proven Experience

Working with businesses across Nepal and globally to improve search visibility, generate qualified leads, grow online presence, and drive consistent organic revenue, backed by years of hands-on SEO experience and data-focused strategies.

Niraj Raut - SEO Expert in Nepal
Proven Nepali Case Studies Data-Driven Strategy Featured WordCamp Speaker Focused on Your ROI Local Market Expertise

Meet Your SEO Expert in Nepal – Niraj Raut

Since 2017, I've helped businesses in Nepal and abroad achieve top Google rankings through strategic, data-driven SEO. My work with international clients in competitive markets like Australia has equipped me with world-class strategies, which I now apply to help the local Nepali market thrive.

As a featured speaker at WordCamp Kathmandu, I focus on transparency and effectiveness. I deliver proven SEO that builds a long-term, profitable asset for your business. You can learn more about me here.

Niraj Raut Speaking at WordCamp Kathmandu 2023

The Real Value of SEO for Business Growth

The real essence of SEO lies in connecting businesses with the right audience through search. It drives qualified traffic, builds trust, and supports long-term growth without relying on paid ads.

Did You Know? Google receives over 80 billion visits each month. If your business isn’t visible on Google, you’re missing a major opportunity to attract new clients and increase sales. Think about it, when someone needs a product, like a laptop, the first place they search is Google. Now, if your business shows up on the first page for those searches, there’s a strong chance that person will click, inquire, and potentially buy. This applies to every type of business, visibility in search leads to real-world results.

WordWide Visits to Google in 2024
Traffic distribution by Google search result page

Think about your own search habits. You probably use Google every day, but how often do you click to the second page? Rarely, if ever. And the data backs it up: Over 91% of all search traffic stays on the first page of Google.

What This Means for Your Business:

As an SEO expert working with Nepali and international businesses since 2017, I’ve seen this behavior reflected in real campaigns. Sites ranking on Page 1 consistently outperform others in traffic, leads, and revenue.

That’s why my SEO approach focuses on:

  • Securing Page 1 rankings for high-intent keywords
  • Targeting Position #1 when it aligns with user value and ROI
  • Building search strategies that reflect real user behavior, not assumptions

If your business isn’t visible where users are clicking, you're not just missing traffic, you're missing opportunities.

SEO Case Studies – Results from Real Clients

This isn't theory. These are proven wins from businesses in Nepal and abroad that trusted me to transform their online presence.

ThemeGrill Logo

ThemeGrill 🇳🇵 (SaaS)

Results:

  • Achieved top ranking for "User Registration Plugin"
  • Grew organic traffic by 120% MoM
  • Acquired the first 1,000+ active users
Sublime Trails Logo

Sublime Trails 🇳🇵 (Travel)

Results:

  • Generated daily qualified booking inquiries
  • Fixed keyword cannibalization issues
  • Achieved a 20-30% lead conversion rate
EzyDog Logo

EzyDog (E-commerce)

Results:

  • Revenue grew from $18k to $24k AUD in 30 days
  • Fixed critical technical SEO errors
  • Achieved sustained YoY organic revenue growth

What My Clients & Colleagues Say

"I don't know anything about SEO... I know business and this guy delivers what he promises. I need leads and he delivers that."
— Keshab, Owner, Sublime Trails
"Niraj is such a skillful guy... he knows how to show the exact page when people search for it. We just loved his work... Great to have him on our EzyDog projects."
— Ken, EzyDog Australia
"Niraj is one of the rarest SEOs in Nepal who has genuinely impressed me... His strengths are clear: a solid understanding of SEO, delivering exceptional audits, knowing what works best for the business, and executing the strategies needed with precision. He is someone who I can genuinely vouch for."
— Arogya Rijal, Digital Marketing & SEO Consultant (View on LinkedIn)

SEO Mistakes I Help Businesses Avoid

Over the years, I’ve seen both technical gaps and management oversights limit the success of SEO efforts. I help business owners stay involved, understand the process, and connect SEO to real outcomes—not just rankings.

Focusing Only on Rankings

Page 1 is important, but without clear goals like lead generation or revenue, rankings alone don’t grow a business.

No Clear SEO Strategy

Publishing content or hiring an SEO without a defined goal leads to scattered results and wasted investment.

Ignoring Search Intent

Targeting keywords users aren’t actually searching for or that don't match your service wastes time and effort.

Neglecting Technical SEO

Slow websites, mobile issues, and crawl errors silently kill your website's search visibility.

Lack of Performance Tracking

Without reviewing data, there’s no way to improve your strategy, adapt to changes, or measure ROI.

Inconsistent SEO Investment

Treating SEO as a one-time task instead of a continuous, long-term process that builds value over time.

Avoiding Accountability

Leaving SEO unmanaged or completely outsourced without oversight often leads to poor execution and missed goals.

Why Choose Me as Your SEO Expert

Business owners don’t just need SEO, they need the right person behind it. I bring a combination of hands-on experience, technical skill, and long-term thinking built around your goals, not vanity metrics.

Deep Search Engine Knowledge

My work is guided by Google's guidelines, algorithm updates, and ranking systems—not guesswork or trends.

Data-Driven Execution

Every decision, from keywords to technical fixes, is backed by real data for long-term impact and measurable growth.

Proven Platform Expertise

I’ve worked extensively with WordPress and Shopify and know how to optimize them from the inside out.

Full-Scope SEO Strategy

My process covers everything a business needs to compete and grow in search—from audits to authority building.

Clear Communication & Reporting

You’ll never be left guessing. I provide transparent updates and real conversations around results, not just charts.

Focused on What Matters

Rankings mean nothing without leads or revenue. I tie SEO to actual business growth and your bottom line.

Core SEO Skills I Bring to Your Business

A comprehensive suite of services designed to deliver results at every level of your marketing funnel.

Advanced SEO Audits

A forensic analysis to uncover critical issues suppressing your rankings.

On-Page SEO

Meticulous optimization of content, structure, and UX to convert visitors.

Off-Page SEO

Building high-authority, relevant backlinks to establish you as an industry leader.

Technical SEO

Ensuring your site is perfectly crawlable, from site speed to schema.

Local SEO

Making you the top choice for customers in Kathmandu and across Nepal.

Mobile SEO

Your customers are on their phones. I make sure Google knows you belong in their hands.

Voice Search SEO

Optimized for how people search today—on their phones and with their voice.

Video SEO

I optimize titles, descriptions, and more to ensure your videos get found.

No matter the platform, I have the expertise to optimize it for peak search performance.

WordPress

Leveraging the full power of WordPress for maximum SEO performance.

Shopify

Expert e-commerce SEO to drive targeted traffic and sales.

Magento

Taming the complexity of Magento for powerful e-commerce rankings.

BigCommerce

Turning complex product catalogs into search engine magnets.

Squarespace

Turning beautiful websites into powerful ranking machines.

Wix

Overcoming platform limitations to achieve top rankings.

Webflow

Optimizing custom builds with clean code for cleaner results.

Weebly

Delivering overachieving performance on any platform.

While I can drive results in any niche, these are the industries where I have a proven track record of success.

E-commerce

I don't just bring traffic. I bring buyers.

Travel & Hotels

More visibility = more bookings. Period.

SaaS & Tech

Driving high-quality leads, not just clicks.

Dental & Healthcare

Your clinic should pop up before that toothache even hits.

Real Estate

Strategic SEO to capture high-intent leads for properties.

Education

Courses, schools, colleges - I make sure students find you first.

My Comprehensive SEO Checklist

Many SEO providers claim to do the same things. What sets me apart is how each task is executed—with attention to detail, strategic thinking, and long-term impact. This checklist isn’t just for show—it's a framework I apply to every project.

On-Page SEO

  • Initiative Analysis
  • Keyword & Entity Research
  • Search Intent Alignment
  • Title, Meta & URL Optimization
  • Content Depth & Structure
  • Heading Hierarchy
  • Internal & External Linking
  • Schema Markup
  • Mobile Friendliness
  • CTAs and Engagement Elements
  • Trust Signals
  • Readability and Accessibility
  • Cannibalization & Broken Link Fixes
  • Image Optimization
  • And more...

Off-Page SEO

  • Competitor Backlink Audits
  • Anchor Text Strategy
  • Skyscraper and Outreach Campaigns
  • Local SEO Citations
  • Influencer & Brand Collaborations
  • Guest Blogging & Community Engagement
  • Social and PR Signals
  • Recovery of Broken or Toxic Links
  • Strategic Content Promotion
  • Top Industry Listings
  • And more...

Technical SEO

  • Crawlability & Indexability
  • Site Architecture and Internal Flow
  • Page Speed & Core Web Vitals
  • HTTPS, Canonical Tags, and Robots.txt
  • Structured Data & Schema
  • JavaScript Handling & Lazy Loading
  • Mobile Optimization
  • Error Page & Redirect Management
  • Log File Analysis & Duplicate Checks
  • XML Sitemaps & Hreflang
  • And more...

SEO Reporting & Performance Tracking

Data is at the core of my strategy. I provide clear, easy-to-understand reports that connect SEO activities directly to your business goals.

You will see exactly what’s working, where every click comes from, and how our efforts are impacting your rankings, traffic, and revenue. No confusing jargon, just actionable insights for relentless growth.

Tools & Platforms I Work With

Speaker at WordCamp Nepal – Sharing Real SEO Insights

I was invited to speak at WordCamp Nepal, where I shared practical strategies on SEO for real business growth. The session focused on aligning search visibility with measurable outcomes—something I apply in every project I handle.

Featured on Top SEO Podcasts

I’ve shared insights on SEO strategy, ranking factors, and real-world implementation on leading podcast platforms.

What to Know Before Hiring an SEO Expert in Nepal?

1. What does an SEO expert in Nepal actually do for your business?

An SEO expert in Nepal helps your business get found on Google by improving your website’s visibility in search results. This includes keyword strategy, technical fixes, content optimization, link building, and tracking performance to bring in more traffic, leads, and sales.

2. How do I choose the right SEO expert in Nepal for long-term growth?

Look for proven experience, transparent reporting, data-backed strategies, and familiarity with local and global SEO. Choose someone who aligns SEO efforts with your business goals—not just rankings.

3. Why should Nepali businesses invest in an SEO expert instead of doing it themselves?

SEO involves technical skills, content planning, and constant updates. An expert saves time, avoids costly mistakes, and uses proven methods to achieve results faster and more reliably than a DIY approach.

4. How much does it cost to hire a professional SEO expert in Nepal?

Costs vary based on scope, industry, and goals. A reliable SEO expert in Nepal may charge monthly retainers or project-based fees, usually starting from NPR 15,000 to 50,000+ per month, depending on complexity.

5. What makes you different from other SEO experts in Nepal?

I’ve been in the SEO field since 2017, speak at industry events like WordCamp, contribute to SEO podcasts, and rely on data—not assumptions. My approach is focused on long-term growth, not short-term hacks.

6. Can an SEO expert in Nepal help with WordPress and Shopify platforms?

Yes. I’ve worked extensively on WordPress and Shopify, handling everything from technical setup and theme optimization to structured data, content, and performance tracking.

7. Is hiring an SEO expert in Nepal worth it for small and local businesses?

Absolutely. Local businesses benefit from targeted SEO strategies that bring in nearby customers actively searching for their services, without relying on paid ads.

8. How does an SEO expert in Nepal measure success and track performance?

Success is tracked using tools like Google Analytics, Search Console, and third-party platforms. I focus on KPIs like organic traffic, keyword growth, lead volume, and conversion rates—not just rankings.

9. Do SEO experts in Nepal follow Google’s Search Quality Guidelines?

Professionals who understand sustainable SEO, including myself—align strategies with Google’s Search Quality Rater Guidelines to ensure long-term safety and compliance.

10. How long does it take to see real results from a qualified SEO expert in Nepal?

Most websites start seeing visible improvement within 3 to 6 months. The exact timeline depends on competition, site health, and content quality. SEO is consistent work, not an overnight fix.

11. What industries can benefit most from working with an SEO expert in Nepal?

I’ve worked with ecommerce, service-based, education, tech, and local businesses. Any industry that relies on online visibility, traffic, or inbound leads can benefit from SEO.

12. How does a top SEO expert in Nepal stay updated with algorithm changes?

I stay current by following Google’s updates, testing changes in live environments, and aligning my work with official documentation, industry forums, and hands-on data.

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