United States SEO

Amazon SEO Consultant USA

Amazon A9 optimisation that drives organic rank — and real sales velocity

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No lock-in. Response within 24 hours.

12+

Amazon brands optimised

Top 10 BSR

Avg rank improvement

Month-to-month

Contract

8 — quick win

Why Amazon SEO is completely different from Google SEO

Amazon's A9 algorithm ranks products based on purchase probability, not content relevance alone. The primary ranking factors are: conversion rate (Click-Through Rate and Add-to-Cart Rate), sales velocity (units sold per day), and keyword relevance (backend keywords + listing copy). A product with great images and bad copy outranks a product with great copy and bad images — because images drive conversions, and conversions drive rank.

What's included

Every engagement covers these core service areas — adapted to your industry and stage.

Amazon Keyword Research

Comprehensive keyword research using Helium 10, Jungle Scout, and reverse-ASIN analysis — backend keyword list, title keywords, and long-tail buyer intent terms.

Listing Optimisation

Title, bullet points, product description, and A+ content written for A9 algorithm relevance and human conversion rate — both must be optimised simultaneously.

Backend Keyword Optimisation

Full 250-byte backend keyword field optimisation: subject matter, target audience, intended use, and search terms not included in the front-end listing.

A+ Content Creation

Enhanced Brand Content / A+ Content with SEO-optimised module copy, keyword-rich image alt text, and comparison modules for cross-sell optimisation.

Amazon PPC & SEO Integration

Bidding strategy for auto and manual campaigns designed to accelerate organic rank by driving initial sales velocity on target keywords.

Competitor & Category Analysis

Reverse-ASIN keyword mining for top competitors, BSR trend analysis, and category opportunity mapping to identify gaps your listings can fill.

Real client case study

US health supplement brand: BSR improved from 8,500 to 340 in 90 days

Client

US health supplement brand (Amazon FBA)

Challenge

Listing ranking outside top 10,000 BSR despite quality product. Listing had manufacturer copy with zero keyword optimisation

Approach

Full keyword audit, title rewrite, bullet point overhaul, backend keyword refresh, A+ content rebuild

Result

BSR moved from 8,500 to 340. Organic keyword rankings improved for 14 target terms

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Why hire a Nepal-based SEO consultant for your USA business?

My name is Niraj Raut. I am an SEO specialist based in Kathmandu, Nepal with 8+ years of experience ranking businesses in Australia, the UK, the US, Canada, and beyond — including as a Senior SEO Specialist at a leading Australian digital agency.

USA-specific expertise:

USA SEO agencies charge $1,500-$4,000/month/month on lock-in contracts. I deliver the same quality at 40-60% less, month-to-month.

Platforms: Helium 10, Jungle Scout, Seller Central
Industries: Amazon FBA, Amazon FBM, consumer brands, private label
FTC/Amazon policy compliance
Direct communication — no account managers, no juniors

Frequently asked questions

How does Amazon SEO differ from Google SEO?

Amazon SEO optimises for purchase intent and sales velocity, not content authority. The ranking factors are: keyword relevance in listing copy and backend fields, conversion rate (CTR and add-to-cart), and sales velocity. Google SEO focuses on content quality, backlinks, and technical signals. The two disciplines share keyword research principles but diverge significantly in execution.

Do I need Amazon PPC for SEO to work?

PPC and SEO are complementary on Amazon. PPC drives initial sales velocity on specific keywords, which improves organic rank for those keywords. Once organic rank improves, PPC bids can be reduced. Ignoring PPC entirely slows organic rank improvement, especially for new listings.

Can you optimise existing listings or only new products?

Both — existing listing optimisation is often the fastest ROI because the product already has reviews and sales history. I conduct a keyword gap analysis, rewrite underperforming listing copy, optimise backend fields, and rebuild A+ content for established SKUs.

Book a free Amazon SEO audit

Book a free 30-minute strategy call. I'll review your site beforehand and come with specific observations about your United States SEO opportunity — no generic pitch.

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I review your site before our call EST/PST timezone calls available 24-hour response Month-to-month, no lock-in No obligation