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Certified Google Ads Specialist

Stop Wasting Budget on Google Ads That Don't Convert I Fix That.

I build, manage, and optimise Google Ads campaigns that cut wasted spend, lower your cost-per-click, and push your ROAS through the roof — for SMBs and ecommerce brands across Nepal, Australia, UK & USA.

8+ Years Running Ads
Avg. ROAS Delivered
60+ Campaigns Managed

I'm Niraj — Your PPC Partner, Not Just an Agency

With 8+ years managing paid search campaigns, I've seen every way Google Ads can bleed budget — and exactly how to plug those leaks. I work directly with you (no account managers, no junior staff) to build campaigns aligned with your revenue goals.

Google Ads Certified Search, Shopping & Display certifications via Google Skillshop
ROAS-First Approach Every decision driven by return on ad spend, not vanity metrics
Global Client Base Nepal, Australia, United Kingdom, United States & EU
SEO + Ads Synergy Paid and organic strategies aligned to lower blended CPA
Learn More About Me

What Makes My Google Ads Management Different

Zero Wasted Spend Guarantee

I audit your account for budget leaks — negative keywords, poor match types, low-QS ads — before spending a cent on new traffic.

Conversion-Tracked from Day 1

Every campaign launches with GA4 + Google Ads conversion tracking verified. No optimising blind — every click is accountable.

You Own Everything

Your account, your data, your billing. I operate as a manager with no ownership over your assets — ever.

Search + Shopping + PMax

From keyword-level search campaigns to Performance Max and Smart Shopping — I run the full Google Ads ecosystem, not just one type.

SEO-Informed Keyword Strategy

My dual expertise in SEO and PPC means I identify high-intent keywords that convert — informed by organic data, not guesswork.

Monthly Transparent Reports

Plain-English reports showing exactly what changed, what it cost, and what it returned. No jargon, no data dumps.

Every Type of Google Ad, Done Right

From the first click to the final conversion, I manage every layer of Google's paid ecosystem.

Google Search Ads

Capture high-intent buyers searching for exactly what you sell. Keyword research, ad copy, extensions, and bid strategy — all handled.

Google Shopping Ads

Product feed optimisation, Smart Shopping, and Performance Max campaigns that put your products in front of buyers ready to purchase.

YouTube Ads

TrueView, bumper, and in-feed video ads on YouTube — reach your audience at the top of the funnel before they've even started searching.

Remarketing & Retargeting

Re-engage visitors who didn't convert. Smart audience lists, dynamic remarketing, and cross-network retargeting to bring them back.

Display Advertising

Visually compelling banner ads across Google's Display Network — audience targeting, responsive ads, and placement exclusions for clean reach.

Performance Max

AI-driven campaigns that span Search, Shopping, Display, YouTube, Gmail, and Maps — with asset group strategy and audience signals I set up properly.

Google Shopping for Ecommerce

Feed management, product title optimisation, segmented campaign structures, and ROAS bidding tailored for Shopify, WooCommerce, and Magento.

PPC Audit & Strategy

One-off deep-dive audit of your existing account — wasted spend, QS issues, structural problems — with a prioritised action plan you can act on.

Conversion Rate Optimisation

Paid traffic only works if your landing page converts. I review your landing pages and suggest CRO improvements to squeeze more from every click.

From Audit to Profitable Campaigns — Step by Step

Free Account Audit

I analyse your existing Google Ads account (or research your market from scratch) to identify wasted spend, missed opportunities, and quick wins — at no cost.

Strategy & Campaign Structure

We align on goals, budget, and KPIs. I build a campaign structure optimised for your product range, audience, and competitive landscape — before spending anything.

Conversion Tracking Setup

GA4 goals, Google Ads conversion actions, and (where applicable) enhanced conversions — all verified before launch so every click has accountability.

Launch & Continuous Optimisation

Campaigns go live. Weekly bid adjustments, search term analysis, A/B ad testing, and quality score improvements to compound performance month on month.

Monthly Reporting & Growth Planning

Clear, plain-English reports every month showing ROAS, CPA, CTR, and what changed. We review together and plan the next month's growth moves.

Industries I Run Google Ads For

Ecommerce & Retail

SaaS & Software

Real Estate & Property

Health & Wellness

Professional Services

Travel & Tourism

Education & Courses

Local & Service Businesses

Finance & Insurance

Real Campaigns. Real ROAS.

Results from actual client accounts — anonymised where requested. All metrics verified via Google Ads dashboard screenshots.

Google Ads campaign overview — 4.8× ROAS, $1.34 avg CPC, 6.2% CTR across client accounts managed by Niraj Raut

Google Ads campaign overview: 4.8× ROAS (+22%), $1.34 avg CPC (↓18%), 6.2% CTR (+9%) — live dashboard data from active client account restructured by Niraj Raut.

★★★★★
"Niraj restructured our Google Shopping campaigns and our ROAS went from 2.1× to 5.4× in 90 days. He knows this stuff deeply — not just surface-level management."
Chris B. — The Turf Man
Chris B.
The Turf Man, Perth AU
★★★★★
"Our cost-per-lead dropped by 41% in the first month. Niraj genuinely understands both the technical side and the commercial side of running ads."
Sarah M.
SaaS Founder, UK

Google Ads Questions, Answered Honestly

Everything you should ask before hiring a Google Ads manager — plus my straight answers.

Let's Build Google Ads That Actually Pay Off

I offer a free, no-obligation audit of your current campaigns (or a market analysis if you're starting from scratch). Book yours today.

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