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Core SEO

Blog Commenting (Link Building)

Niraj Raut Niraj Raut 2 min read Core SEO
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💡 Think of it like this: Blog Commenting (Link Building) is like a referral from a trusted colleague. When a respected website links to yours, it tells Google: ‘This person knows what they’re talking about.’

Quick Facts: Blog Commenting (Link Building)
Category Link Building
Difficulty Level Intermediate
Affects Domain Authority, Rankings, Referral Traffic
Tools to Measure Ahrefs, Moz Link Explorer, Hunter.io, BuzzSumo
Related Terms Backlink, Link Building, Automated Link Building

Blog commenting as a link building tactic involves leaving comments on other websites’ blog posts and including a link back to your own site — either in the comment body or in the website URL field of the comment form. In the early days of SEO (2005-2012), this was a common and somewhat effective tactic for accumulating backlinks quickly.

The vast majority of blog comment links provide essentially no SEO value for several reasons: If you’re unsure how Blog Commenting (Link Building) is impacting your site, working with an experienced SEO consultant can help you identify the problem and fix it efficiently.

As an SEO Expert Nepal, I see genuine value in blog commenting — just not for backlinks. Leaving thoughtful, substantive comments on influential industry blogs can:

✅ Do This ❌ Don’t Do This
✅ Pursue resource page link building by pitching your content to relevant pages ❌ Use automated link building tools — they generate spammy, low-quality links
✅ Use descriptive anchor text that reflects the content being linked to ❌ Over-optimise anchor text with exact-match keywords — it signals manipulation
✅ Monitor new and lost backlinks weekly with Ahrefs or SEMrush ❌ Ignore link velocity — sudden spikes in link acquisition look unnatural

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TL;DR: Leaving comments on blog posts with a link back to your site — a historically…

If you remember one thing — focus on how Blog Commenting (Link Building) affects your users first, then optimise for search engines second.

Frequently Asked Questions

An important SEO concept that affects how search engines discover, evaluate, and rank your website
Blog Commenting (Link Building) directly influences how search engines understand and rank your pages. Websites that get this right tend to see stronger organic visibility, better crawl efficiency, and more consistent traffic growth over time.
Start by auditing your current setup using tools like Google Search Console, Screaming Frog, or Ahrefs. Identify the gaps, prioritise by impact, and apply fixes methodically. Working with an experienced SEO consultant can help you cut through complexity and see results faster.
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Niraj Raut
Niraj Raut
SEO Consultant & Strategist

SEO consultant helping service businesses in Nepal and beyond grow through organic search. I write about technical SEO, content strategy, and building durable search presence without the fluff.

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