💡 Think of it like this: Every link to your site is like a vote in an election. Link Juice determines how much weight each vote carries — a vote from a senator counts more than one from a stranger.
How Link Juice Works
Link juice is an informal SEO term describing the ranking authority and value transferred from one webpage to another through a hyperlink. It is a more accessible way to express the concept of link equity or PageRank flow. When a high-authority website links to your page, it is said to “pass link juice” to your content — boosting that page’s ranking potential in search results. The more link juice a page has accumulated, the more it can pass on through its outbound links, making placement on high-authority pages especially valuable in link building campaigns.
Why Link Juice Matters for SEO
Link juice flow is influenced by several factors: whether the link is dofollow or nofollow (dofollow passes juice, nofollow traditionally does not), the position of the link on the page (contextual links in body content pass more than footer or sidebar links), and the total number of outbound links on the page (more links mean less juice per link). A page with 100 outbound links passes less juice through each individual link than a page with only 5 outbound links — an important consideration when evaluating the actual value of a prospective link placement. If you’re unsure how Link Juice is impacting your site, working with an experienced SEO consultant can help you identify the problem and fix it efficiently.
Common Link Juice Mistakes
Managing link juice through internal linking is a core SEO tactic. By linking from your most authoritative pages (those with the most external backlinks) to your conversion-critical pages, you direct accumulated link juice toward the pages you most need to rank. This internal flow of authority is free, immediate, and entirely within your control, making it one of the highest-leverage SEO activities available.
Do’s and Don’ts: Link Juice
Related SEO Terms
TL;DR: A colloquial term for the ranking authority and value passed from one page to another…
If you remember one thing — focus on how Link Juice affects your users first, then optimise for search engines second.
