Page Authority
A Moz score predicting how well a specific page will rank in search engine results.
💡 Think of it like this: Page Authority is like a health check for your website. Just as a doctor uses tests to find what’s wrong before prescribing treatment, Page Authority shows exactly where your SEO needs attention.
How Page Authority Works
Page Authority (PA) is a proprietary metric developed by Moz that predicts how likely a specific webpage is to rank well in search engine results pages. Scored on a logarithmic scale from 1 to 100, higher Page Authority indicates greater ranking potential. The score is calculated using multiple link-based factors drawn from Moz’s web index.
Why Page Authority Matters for SEO
PA is most useful as a comparative metric — evaluating the relative strength of individual pages when assessing link-building prospects, competitor analysis, or content performance. A page with many high-quality backlinks from authoritative domains will naturally accumulate a higher PA score. However, PA is a third-party metric and does not reflect Google’s internal ranking signals directly. If you’re unsure how Page Authority is impacting your site, working with an experienced SEO consultant can help you identify the problem and fix it efficiently.
Common Page Authority Mistakes
Related metrics include Domain Authority (DA), which measures the entire domain’s strength. While PA and DA are not official Google metrics, they are widely used in the SEO industry as practical proxies for evaluating link quality and predicting competitive difficulty for target keywords.
Do’s and Don’ts: Page Authority
Related SEO Terms
TL;DR: A Moz score predicting how well a specific page will rank in search engine results.
If you remember one thing — focus on how Page Authority affects your users first, then optimise for search engines second.
