Redirect Loop
An error where two or more URLs redirect to each other indefinitely, making the page inaccessible.
💡 Think of it like this: Imagine Google is a postman who can only deliver to certain streets. Redirect Loop determines which streets the postman is allowed to visit — and how often.
How Redirect Loop Works
Redirect loops are critical technical errors that occur when URL A redirects to URL B, and URL B redirects back to URL A, creating an infinite cycle. Browsers detect this cycle and display an error such as “ERR_TOO_MANY_REDIRECTS,” making the affected page completely inaccessible to users and search engine crawlers alike. Redirect loops prevent indexing and destroy user experience for affected URLs.
Why Redirect Loop Matters for SEO
Common causes of redirect loops include misconfigured server rules, conflicting .htaccess directives, incorrect CMS redirect settings, or plugin conflicts in WordPress and other content management systems. Diagnosing a redirect loop requires tracing the full redirect path using browser developer tools, online redirect checkers, or crawling tools that display the HTTP status code sequence for each hop in the chain. If you’re unsure how Redirect Loop is impacting your site, working with an experienced SEO consultant can help you identify the problem and fix it efficiently.
Common Redirect Loop Mistakes
Resolving redirect loops requires identifying and correcting the conflicting redirect rules at the server or CMS level. After fixing the loop, submitting the affected URLs for recrawling through Google Search Console accelerates recovery and ensures the corrected destination is indexed promptly.
Do’s and Don’ts: Redirect Loop
Related SEO Terms
TL;DR: An error where two or more URLs redirect to each other indefinitely, making the page…
If you remember one thing — focus on how Redirect Loop affects your users first, then optimise for search engines second.
