Trust Flow
A Majestic SEO metric measuring the quality and trustworthiness of backlinks pointing to a website.
💡 Think of it like this: Trust Flow works like word-of-mouth recommendations. The more trusted people say good things about your business, the more Google believes you’re worth ranking highly.
How Trust Flow Works
Trust Flow is a proprietary metric developed by Majestic SEO that measures the quality and trustworthiness of a website’s backlink profile. It is calculated based on the proximity of a site’s backlinks to a set of highly trusted seed sites, such as major government and educational domains. A higher Trust Flow score indicates that a site receives links from authoritative and reputable sources, which is a positive signal for SEO.
Why Trust Flow Matters for SEO
Trust Flow is often analyzed alongside Citation Flow, another Majestic metric that measures the quantity of backlinks. A healthy website typically has a Trust Flow that is close to or higher than its Citation Flow. Trust Flow scores range from 0 to 100, with higher scores indicating stronger trustworthiness. Sites with artificially inflated link counts but low Trust Flow may be engaging in manipulative link practices. If you’re unsure how Trust Flow is impacting your site, working with an experienced SEO consultant can help you identify the problem and fix it efficiently.
Common Trust Flow Mistakes
SEOs use Trust Flow when evaluating potential link-building targets, assessing competitor backlink profiles, or auditing their own site’s link quality. It complements other authority metrics like Domain Rating from Ahrefs and Domain Authority from Moz.
Do’s and Don’ts: Trust Flow
Related SEO Terms
TL;DR: A Majestic SEO metric measuring the quality and trustworthiness of backlinks pointing to a website.
If you remember one thing — focus on how Trust Flow affects your users first, then optimise for search engines second.
